Why Amsterdam Has 3 X: The Story Behind the City's Iconic Symbol
Whether you’re strolling through the bustling streets of Amsterdam, catching a glimpse of a city flag, or browsing a souvenir shop, you’ve likely come across the mysterious three Xs — often shown as XXX . But what do they mean, and why does Amsterdam have 3 Xs in the first place?
It’s one of the most asked questions by tourists and even some locals. These three Xs, known officially as St. Andrew’s Crosses, are more than just cool graphics — they carry historical, cultural, and symbolic weight that goes back centuries. Let’s dive into the history and meaning of Amsterdam’s iconic triple X emblem.
The Origin of the 3 Xs: St. Andrew's Crosses
The three Xs are actually three Saint Andrew’s Crosses . Saint Andrew was a Christian martyr who was believed to have been crucified on an X-shaped cross in the 1st century AD. His cross became a symbol of protection and resilience in heraldry — the system of coats of arms used in medieval Europe.
In Amsterdam’s case, the city’s coat of arms features a black shield with three vertical white Saint Andrew’s Crosses, bordered by red. The design dates back to the early 1500s , and has been officially used since at least 1505.
What Do the 3 Xs Represent?
Over the years, many interpretations have emerged about what the 3 Xs represent. Although the official reason remains connected to heraldic symbolism, here are the most popular theories:
- Three threats to Amsterdam: Water, Fire, and the Black Plague. These were the major dangers the city faced in medieval times.
- Trinity of protection: The Xs are thought to offer divine protection from those three threats.
- Family of the Persijns: The Persijn noble family, whose coat of arms had similar elements, possibly influenced Amsterdam’s emblem.
None of these theories have been confirmed definitively, but they help illustrate the importance and mystery behind the city’s symbol.
Modern Uses of Amsterdam’s XXX Symbol
Today, you’ll see the XXX logo everywhere in Amsterdam — and it has become a sort of unofficial brand for the city. From manhole covers to official buildings, street bollards (called “Amsterdammertjes”), and city flags, the triple X is unmistakably tied to the city’s identity.
Interestingly, while many tourists associate XXX with adult content (thanks to its global connotation), Amsterdam’s use of it has nothing to do with that. In fact, the city embraces the symbol in a completely different way — as a proud, historical element of its visual heritage.
Where to See the 3 Xs in Amsterdam
If you’re walking around the city, keep your eyes open. Here are some places where the 3 Xs appear frequently:
- Street bollards (Amsterdammertjes) – These small posts lining sidewalks often have the three Xs embossed on them.
- The city flag – A red flag with a black stripe and three white crosses right in the center.
- Municipal buildings and signage – Look for the triple X on garbage trucks, uniforms, and public buildings.
- Souvenirs and merchandise – From T-shirts to mugs, the XXX has become a trendy way to show your love for the city.
For photographers and street-art lovers, spotting the Xs makes for a fun scavenger hunt across town.
Local Insight: Embrace the XXX With Pride
As a visitor, knowing what the 3 Xs mean gives you a deeper appreciation for Amsterdam’s history and culture. Locals often wear the symbol with pride — not as something suggestive, but as a bold representation of their resilient, water-defying, and fire-surviving city.
So next time someone asks, “What’s with all the Xs?” — you’ll have a story to tell.
Tips for Tourists Curious About the 3 Xs
- Visit the Amsterdam Museum – A great place to learn more about the city’s coat of arms and historical roots.
- Check out Dam Square – The city’s heart and a great spot to spot flags and crests.
- Join a walking tour – Many guides include explanations of Amsterdam's symbols, including the triple X.
- Look beyond the symbolism – Try to connect the icon to the spirit of the city: strong, defiant, and proud of its roots.
Summary: The Meaning Behind Amsterdam's 3 Xs
The triple X of Amsterdam isn’t a modern invention or a nod to adult entertainment. Instead, it's a centuries-old symbol rooted in medieval heraldry, often associated with protection from disaster and deep civic pride. Whether you're admiring the city flag or spotting the Xs on a manhole cover, remember that you're seeing a living piece of Amsterdam's long and layered story.
FAQ
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Do the 3 Xs stand for adult content?
No. Amsterdam’s 3 Xs are Saint Andrew’s Crosses with historical significance and are unrelated to modern XXX-rated content. -
Is the symbol used officially?
Yes. The 3 Xs are part of Amsterdam’s official coat of arms and city flag. -
Where can I learn more?
The Amsterdam Museum offers excellent exhibits on the city’s visual identity and history.