Who Owns Amsterdam Vodka? A Surprising Truth Behind the Name

At first glance, you’d be forgiven for thinking that Amsterdam Vodka—especially with a name like that—originates from the charming canals and centuries-old distilleries of the Dutch capital. But in reality, the story behind who owns Amsterdam Vodka takes an unexpected turn far from Europe and deep into American liquor history.

The Real Owner: E. & J. Gallo Winery

Despite its European-sounding name, Amsterdam Vodka is not a Dutch creation. It is actually owned by E. & J. Gallo Winery , one of the largest family-owned wineries in the world. Based in Modesto, California, this wine and spirits powerhouse launched the New Amsterdam Vodka brand in 2011 as part of its expansion into the spirits market.

The Gallo family has been a household name in American winemaking since the 1930s, but they’ve also diversified into spirits with impressive success. With New Amsterdam Vodka, they aimed to create a premium yet affordable vodka that would appeal to a younger, modern audience—hence the stylish branding and wide flavor range.

Why Is It Called "Amsterdam" If It’s Not Dutch?

This is the question on everyone’s mind: why name it “Amsterdam” if it’s made in America?

The name “Amsterdam” was chosen as a branding strategy. It evokes images of sophistication, freedom, and a European cosmopolitan flair—values the company wanted the vodka to reflect. There’s also a historical connection: Amsterdam was one of the early centers of gin production, and the brand initially launched with New Amsterdam Gin before moving into vodka.

So, while there is no actual Dutch origin, the name helps market the vodka as sleek, international, and stylish.

Is Amsterdam Vodka Popular in Amsterdam?

Interestingly, New Amsterdam Vodka isn’t a major brand in the Netherlands . In fact, many Dutch locals might not even recognize it, since it is primarily distributed in the U.S., Canada, and select international markets. When visiting Amsterdam, you’re more likely to find homegrown brands like Ketel One or Bols in local bars and shops.

Still, tourists sometimes ask for New Amsterdam Vodka at bars in the Dutch capital—mostly because they assume it’s a local specialty. If you're a fan of the brand and hoping to enjoy it in Amsterdam, your best bet might be high-end hotel bars or international liquor stores.

Visiting Amsterdam: What Vodka to Try Instead

If you’re in Amsterdam and want a truly local vodka experience, check out:

• Ketel One – Distilled in Schiedam, near Rotterdam, this premium vodka is globally recognized and authentically Dutch.
• Bols Vodka – From the makers of the world’s oldest distillery, Lucas Bols, this vodka combines Dutch craftsmanship with modern taste.
• Van Gogh Vodka – Another Dutch label offering artistic blends and top-tier ingredients.

Trying these while you're in the Netherlands gives you a more authentic taste of local distilling traditions.

New Amsterdam Vodka Flavors and Offerings

Although it may not be Dutch, Amsterdam Vodka (branded as New Amsterdam Vodka ) has gained a strong following in North America. It's known for being affordable without compromising too much on quality. Here are some of the most popular flavors:

• New Amsterdam Original 80 Proof
• Pineapple
• Peach
• Red Berry
• Coconut
• Lemon
• Watermelon

Whether used in cocktails or served chilled, New Amsterdam Vodka is often praised for its smooth finish and wide flavor range, making it a favorite at parties and casual gatherings.

Practical Tips for Vodka Lovers Visiting Amsterdam

• Don’t expect to find New Amsterdam Vodka everywhere. Instead, enjoy the opportunity to try authentic Dutch brands.
• Visit a distillery. Amsterdam offers distillery tours, like House of Bols, where you can learn the history and sample drinks.
• Ask bartenders for recommendations. They often know unique Dutch vodkas or cocktails worth trying.

Remember: the real spirit of Amsterdam lies in exploring local flavors, not in sticking to familiar names.

Summary: The Real Story Behind Amsterdam Vodka

So, to answer the popular question, “Who owns Amsterdam Vodka?” —it’s not a Dutch company, but rather the U.S.-based E. & J. Gallo Winery . While the name may conjure images of European sophistication, the vodka itself is American through and through.

Still, that doesn’t make it any less enjoyable. New Amsterdam Vodka has carved out a strong niche in the spirits market, especially among younger drinkers looking for flavor variety and a smooth finish at a reasonable price.

But if you’re visiting Amsterdam hoping to discover its origins—now you know the truth. And while you're there, why not dive into the real Dutch distilling heritage?

FAQ

• Is Amsterdam Vodka made in the Netherlands?
  No. Despite the name, it is made in the USA by E. & J. Gallo Winery.
• Can I find New Amsterdam Vodka in Amsterdam?
  Possibly in select international liquor stores, but it’s not common.
• Why is it called Amsterdam Vodka?
  For branding reasons—it suggests a premium, stylish European image.
• What’s a good Dutch alternative?
  Try Ketel One, Bols, or Van Gogh Vodka for a true local experience.