Amsterdam and Partners: The City’s Heartbeat for Visitors and Locals

If you’ve ever planned a trip to Amsterdam or even casually browsed for activities in the Dutch capital, you’ve likely come across “amsterdam&partners.” But what exactly is this organization, and how does it impact your experience as a visitor? Whether you’re a first-time tourist or a seasoned Amsterdam lover, this guide dives deep into the role and relevance of amsterdam&partners in shaping your stay.

What is amsterdam&partners?

amsterdam&partners is a city marketing and information organization that plays a major role in how Amsterdam is promoted globally. Formerly known as Amsterdam Marketing, the organization rebranded to better reflect its collaborative nature with businesses, cultural institutions, residents, and the government. Its main mission is to ensure that Amsterdam remains a top destination for tourism, business, and talent—while maintaining livability for locals.

They are the ones behind the iconic “I amsterdam” brand, which you’ve probably seen on signs, souvenirs, and social media. But their work goes far beyond catchy slogans—they manage campaigns, support local events, and provide vital visitor information through platforms like iamsterdam.com.

Why It Matters for Visitors

amsterdam&partners acts as your unofficial guide to all things local. Their website and affiliated resources offer accurate, up-to-date information about:

• Current exhibitions and museum highlights
• Seasonal events and festivals
• Neighborhood guides and walking routes
• Discounts and city passes, like the I amsterdam City Card
• Sustainable travel tips and itineraries

So whether you're into Van Gogh, food markets, canal cruises, or urban cycling tours, you can trust the curated insights provided by amsterdam&partners to make your experience smoother and more authentic.

First-Time in Amsterdam? Start Here

First-timers often feel overwhelmed by Amsterdam’s endless list of attractions. amsterdam&partners helps by offering beginner-friendly resources and thematic guides based on interests—art, history, nightlife, shopping, and more. They even suggest travel routes from Schiphol Airport to your hotel, local etiquette tips, and ideas for day trips to nearby gems like Zaanse Schans and Haarlem.

Use their trip planner or download free maps and guides from their website before you arrive. Their information centers around the city (like the one near Amsterdam Central Station) are super helpful and often staffed with multilingual guides.

Coming Back to Amsterdam? Go Beyond the Basics

If this isn’t your first rodeo, you’ll love how amsterdam&partners highlights lesser-known neighborhoods and cultural corners. Think De Pijp’s international food scene, Amsterdam-Noord’s creative spaces, or the quiet charm of the Eastern Docklands. Their content encourages repeat visitors to see Amsterdam as more than just a tourist hotspot, but as a living, breathing urban village with layers of local flavor.

They also support initiatives around slow tourism and sustainability—so you’ll find recommendations for eco-conscious stays, zero-waste restaurants, and off-the-beaten-path bike tours that reduce your environmental footprint.

Insider Travel Tips from amsterdam&partners

• Buy the I amsterdam City Card: It includes free entry to 70+ museums, public transport access, and discounts on restaurants and cruises.
• Use the official I amsterdam website: It offers real-time updates on events, closures, and COVID-related notices.
• Visit during shoulder seasons: April-May and September-October offer a great balance of weather, prices, and manageable crowds.
• Stay local: Book accommodations in neighborhoods like Westerpark or Plantage to avoid tourist congestion and enjoy a more peaceful stay.

How amsterdam&partners Supports the City

amsterdam&partners isn’t just about attracting visitors—it also works hard to ensure tourism benefits the local community. They partner with small businesses, promote lesser-known attractions, and encourage respectful travel behavior. Their efforts contribute to a balanced tourism model, helping to avoid over-tourism while still keeping the city economically vibrant.

They also conduct research on tourism impact and share data with stakeholders to help improve urban planning, sustainability efforts, and cultural preservation. So when you follow one of their tips or guides, you’re also supporting a smarter, kinder way to travel.

Summary

amsterdam&partners is more than a marketing entity—it’s your reliable partner for exploring the best of Amsterdam in a way that benefits both you and the city itself. Whether you’re here for the tulips, the art, the bike rides, or just some good Dutch vibes, checking in with their resources is one of the smartest things you can do.

FAQ

• Is amsterdam&partners a government organization?
  No, it’s a public-private partnership that works closely with the municipality, but it’s independently operated.
• Where can I find official travel information?
  Visit iamsterdam.com or stop by the I amsterdam Store near Central Station.
• Is the I amsterdam City Card worth it?
  Yes, especially for first-time visitors planning to see several museums and use public transport often.
• Can I trust the guides and recommendations?
  Definitely. amsterdam&partners works with locals and cultural institutions to ensure accurate and helpful information.